The Social CEO

The Social CEO

I decided that my first post should be on something that I hold near and dear to my heart which is social media. As an internet professional and an avid social media user, I think that there are huge benefits associated with social media that often get overlooked such as the value of associating a face with a brand (that is not a celebrity). This article I found on Digiday illustrates this point perfectly. Linking an executive (CEO in this case but I believe it could also apply to other C level execs) to a brand is nothing new, (everyone knows the old Wendy’s commercials) but in a digital world, brands need to leverage their C levels on social media as well. Take a look at this article and let me know what you think!